Shuan SadreGhazi

Affiliated Researcher

Research group(s):
2. Social Protection, Inclusive Innovation and Development
4. Sustainable Development, Innovation and Societal Transitions

Shuan's academic interests lay primarily in Innovation Management in Social Enterprises and Inclusive Business, with a special focus on their application for human development. His research aims at studying the innovations that address the needs of under-served communities, especially the factors that enhance social impact among the target benefitiaries. 

As part of his studies on innovations for low-income markets, Shuan conducted an extensive fieldwork in rural India, China and Myanmar. He has worked with a number of enterprises on their inclusive business initiatives. With the UNDP Growing Inclusive Markets initiative, he served as a research fellow responsible for case studies in the Middle East and North Africa (MENA). As a visiting researcher at Tsinghua University's "Sustainable Innovation" group, he learned about the approach of Chinese firms regarding innovation for rural markets. He as also been an advisor for Sasakawa Peace Foundation (Japan) for the Base of the Pyramid projects in South East Asia. He was also in the editorial board of UNESCO Science Report (2015). 

He has been an invited speaker for various seminars and workshops on Pro-Poor Innovation, Inclusive Business, Social EntrepreneurshipEmerging MarketsCorporate Social Responsibility and Innovation for Sustainable Development. 

Lectures/Presentations available at

Shuan News/Blogs/Activities

  • Report on the UNESCO high-level forum on Innovation for Sustainable Development (in Spanish) [link]
  • Telecoms and ICTs: Drivers of Innovation? [link]
  • Preparing Young Professionals for Rural Innovation [link]
  • Inclusive Innovation for the ‘Rest of the World’: SDG 10  [link]
  • Toilet Innovation is Important! (interview with the UM magazine) [link]
  • Putting Base of the Pyramid on the Map [link]
  • Key Note Asia: Corporate Social Responsibility and Emerging Markets [link]

Keywords:  Base of the Pyramid, Pro-Poor Innovation, Diffusion of Innovation, Inclusive Business, Inclusive Development, Frugal Innovation, Emerging Markets, India, China

Selected publications by Shuan SadreGhazi

Articles (journal, professional, popular)
Ramani, Shyama V. , Shuan SadreGhazi & Gupta Suraksha, 2017, Catalysing innovation for social impact: The role of social enterprises in the Indian sanitation sector, Technological Forecasting and Social Change, 121: 216-227, More information
Ramani, Shyama V. , Shuan SadreGhazi & Geert Duysters, 2012, On the diffusion of toilets as Bottom of the Pyramid innovation: Lessons from sanitation entrepreneurs, Technological Forecasting and Social Change, 79(4): 676-687, More information

Book chapters
Ramani, Shyama V. & Shuan SadreGhazi, 2012, Where is the toilet please?: The sanitation sectoral innovation system in rural India , in: Ramani, S. (ed.), Innovation in India: Combining Economic Growth with Inclusive Development, Cambridge University Press\, Cambridge, 309-336, More information
SadreGhazi, Shuan & Geert Duysters, 2010, Corporate innovation and low-income markets: a strategic framework, in: Ancos, H. (ed), Negocios en la Base de la Pirámide y Creación de Empleo, Editorial Complutense, Madrid, (In Spanish)
SadreGhazi, Shuan & Geert Duysters, 2009, Serving Low-income Markets: Rethinking MNCs strategies, in: G. Duysters, W. Dolfsma and I. Costa (eds), Multinationals and Emerging Economies: the Quest for Innovation and Sustainability, Edward Elgar, London, UK, 166-182, More information
SadreGhazi, Shuan, 2008, Product Innovation for Low-income Markets: Beyond making cheap goods, in: ICEP, CODESPA, Global CSR Case-book: Business and Poverty, ICEP, Vienna, Austria, More information

UNU-MERIT Working Papers
Ramani, Shyama V. , Shuan SadreGhazi & Geert Duysters, 2010, On the Delivery of Pro-Poor Innovations: Managerial Lessons from Sanitation Activists in India, A revised version of this working paper is published as : Ramani, Shyama V. , Shuan SadreGhazi & Geert Duysters, 2012, On the diffusion of toilets as Bottom of the Pyramid innovation: Lessons from sanitation entrepreneurs, Technological Forecasting and S, UNU-MERIT Working Paper 2010-018
SadreGhazi, Shuan & Geert Duysters, 2008, Serving low-income markets: Rethinking Multinational Corporations’ Strategies, UNU-MERIT Working Paper 2008-024

Research reports
SadreGhazi, Shuan, 2005, An empirical study of examples of university-industry research collaborations, Report, 2005 Chalmers University of Technology, More information

SadreGhazi, Shuan, 2005, Transition to hydrogen fuel: Identifying Key Policy Challenge, in: proceedings of WSC-SD conference, Massachusetts Institute of Technology, USA, More information
SadreGhazi, Shuan, 2003, A framework for applying Value Management in Virtual Enterprises, in: proceedings of 6th International Value Management Conference

Conference contributions
Ramani, Shyama V. , Shuan SadreGhazi & Geert Duysters, 2009, Taking Innovations to the Poor: Lessons from Sanitation Activists in India, 7th GLOBELICS International Conference, 6-8 October, Dakar, Senegal, More information
Gauch, A. & Shuan SadreGhazi, 2006, Tools and Facilitators for User-Innovation in Open Source Software, More information
Magnusson, M., Shuan SadreGhazi & B. Jarrehult, 2006, , 7th Int'l CINet conference, Lucca, Italy, 8-12 Sept. 2006, More information

SadreGhazi, Shuan & M. Lindquist, 2006, Disrupt or Become Disrupted: A framework for identification and evaluation of Disruptive Innovations, M.Sc. thesis, Chalmers University of Technology & SCA co., Gothenburg, Sweden, More information

Other (editorship, media appearance, keynote, etc.)
SadreGhazi, Shuan, 2010, Saraman: Affordable Earthquake-Safe Schools and Housing, GIM Case Study No. B090. New York: United Nations Development Programme, pp 27