Dr. Sanae Okamoto

Affiliated Researcher

Research group(s):
5. Innovation and Entrepreneurship for Sustainability Transitions

Dr. Sanae Okamoto is a behavioural scientist and is currently working for multiple international projects together with researchers at Site4Society. She brings her expertise in behavioural science interventions to this workgroup, to study transitions to circular economy with focus on inclusive social innovation, and social entrepreneurship (Nudging for SDGs) . She has vast academic and industrial experience in applying behavioural sciences to better understand human behaviour and nudge it towards diverse objectives such as sustainability, organizational change, and stakeholder engagement. She provides workshops and seminars for practitioners such as policy makers, university staff, and SMEs.

Her early research career focused on social dynamics in primates at Kyoto University, Japan; the Max Planck Institute for Evolutionary Anthropology, Germany; University of Louisiana at Lafayette, USA; and field sites in Republic of Guinea and Republic of Liberia. She received her MA in Psychology from Nagoya University, Japan and her PhD in Psychology from Maastricht University. As an assistant professor at the School of Business and Economics, Maastricht University, her area of research and teaching was behavioural economics, and neuroeconomics. She also has several years of business experience (intellectual property law and consultancy) in Japan and the Netherlands.

Other engagements: Triple-helix relations (universities, policy makers, and industry): as Director for Asian Affairs at University Industry Innovation Network (UIIN), she contributes to triple-helix engagement and facilitates collaboration between European and non-Western university-industry relations. She also provides executive courses on behavioural change within organizations through the nudge approach.

Entrepreneurship education: As a project coordinator for the Japan Society for the Promotion of Science (JSPS), she has been running a global survey of good practices at higher education institutions, with a special focus on advanced programs of innovative and entrepreneurial education (e.g., in Singapore, Taiwan, Thailand, Malaysia, UK, Finland, USA, Australia).

Selected publications by Sanae Okamoto