Sophie Gysan MSc

PhD fellow

Sophie Gysan is a PhD fellow at UNU-MERIT and the BMW Group. She holds a master degree in International Business from the School of Business and Economics of Maastricht University and a bachelor degree in Social Sciences from University College Maastricht.

The aim of her PhD research is to provide a scientific basis for the international warranty and goodwill strategy of a German automobile manufacturer. A special focus lies on the association between warranty and goodwill procedures and customer expectations, perceptions, and satisfaction while taking into account international legal regulations, societal trends, and cultural differences. Furthermore, one important aspect of the thesis work is to investigate how warranty and goodwill issues can best be handled for technological innovations such as hybrid or electronic vehicles.

The PhD thesis is supervised by John Hagedoorn.




UNU-MERIT