Prof. Jo Ritzen was recently made a Doctor Honoris Causa by the University of SS. Cyril and Methodius (UCM) in Trnava, Slovakia. The degree was conferred during an international conference entitled, ‘Marketing Identity – Explosion of Innovations’. Jo Ritzen (Heerlen, 1945) is professorial fellow in the International Economics of Science, Technology and Higher Education at UNU-MERIT and the Maastricht Graduate School of Governance. He was previously Dutch Minister for Education and Sc...