Tina Saebi, UNU-MERIT
In today’s economy, companies need to form alliances in order to respond to the increasing globalization of markets and competition. Therefore, companies are often embedded in a dense network of alliance relationships with competitors, suppliers and customers. Given average alliance failure rates of 50%, the question how companies can successfully manage their portfolio of alliance relationships is vital to both academics and practitioners.
Based on an exhaustive empirical analysis on the composition, management and performance of alliance portfolios of nearly 200 international companies, this study finds the development of alliance management capability to be the key success factor in managing alliance portfolios.
key words: strategic alliances, networks, management, capability
Venue: Minderbroedersberg 4-6, Maastricht
Date: 22 June 2011
Time: 12:00 - 13:30