Shuan SadreGhazi
PhD fellow

Research group(s):
2. Social Protection, Inclusive Innovation and Development
4. Sustainable Development, Innovation and Societal Transitions

Shuan's academic interests lay primarily in innovation management and business strategy with a special focus on their application for  development. His current research aims at studying the innovation process of private sector and their strategies to enhance diffusion of new products and services in low-income markets, with positive development impact. His PhD research was titled  "Managing Innovation in the Bottom of the Pyramid : Analyzing Inclusive Business Strategies".

For his study on innovations for low-income markets, Shuan conducted an extensive fieldwork in rural India and China. He has worked with a number of European Multinationals on their inclusive business initiatives. With the UNDP Growing Inclusive Markets initiative, he served as a research fellow responsible for case studies in the Middle East and North Africa (MENA). As a visiting researcher at Tsinghua University's "Sustainable Innovation" group, he studied the approach of Chinese firms regarding innovation for low-income/rural markets.

Shuan conducted his doctoral studies at UNU-MERIT PhD program on Innovation Studies and Development. He holds an M.Sc. in Management and Economics of Innovation from Chalmers University of Technology  (Sweden) and received his B.Sc. in Industrial Engineering. In addition, he has participated in various international programs at the UC Berkeley (USA), Max Planck Institute (Germany), Uni. St.Gallen (Switzerland), Globelics Academy (Portugal & Finland) and the UN University (Japan). He teaches courses on Social Entrepreneurship, BoP innovation, Emerging Markets and International Business Strategy.

Shuan is a member of the UN Global Compact Principles of Responsible Management Education (PRME) working group, that aims at enhancing management education on poverty alleviation. He has been an invited speaker for a number of seminars and workshops on Pro-Poor Innovation, Inclusive Business, Emerging Markets  and CSR.

Lectures/Presentations available at


Keywords:  Base of the Pyramid, Pro-Poor Innovation, Diffusion of Innovation, Inclusive Business, Inclusive Development, Frugal Innovation, Emerging Markets, India, China

Selected publications by Shuan SadreGhazi

Journal articles
Ramani, Shyama V. , Shuan SadreGhazi & Gupta Suraksha, 2016, `Catalysing innovation for social impact: The role of social enterprises in the Indian sanitation sector, Technological Forecasting and Social Change, doi: 10.1016/j.techfore.2016.10.015, More information
Ramani, Shyama V. , Shuan SadreGhazi & Geert Duysters, 2012, `On the diffusion of toilets as Bottom of the Pyramid innovation: Lessons from sanitation entrepreneurs, Technological Forecasting and Social Change, 79(4), p.676-€“687, More information

Chapters in books
SadreGhazi, Shuan & Geert Duysters, 2010, Corporate innovation and low-income markets: a strategic framework, in: Ancos, H. (ed), Negocios en la Base de la Pirámide y Creación de Empleo, Editorial Complutense, Madrid, (In Spanish)
SadreGhazi, Shuan & Geert Duysters, 2009, Serving Low-income Markets: Rethinking MNCs strategies, in: G. Duysters, W. Dolfsma and I. Costa, Multinationals and Emerging Economies: the Quest for Innovation and Sustainability, Edward Elgar, London, UK, London, UK, More information
SadreGhazi, Shuan, 2008, Product Innovation for Low-income Markets: Beyond making cheap goods, in: ICEP, CODESPA, Global CSR Case-book: Business and Poverty, ICEP, Vienna, Austria, More information

UNU-MERIT Working Papers
Ramani, Shyama V. , Shuan SadreGhazi & Geert Duysters, 2010, On the Delivery of Pro-Poor Innovations: Managerial Lessons from Sanitation Activists in India, A revised version of this working paper is published as : Ramani, Shyama V. , Shuan SadreGhazi & Geert Duysters, 2012, On the diffusion of toilets as Bottom of the Pyramid innovation: Lessons from sanitation entrepreneurs, Technological Forecasting and S, UNU-MERIT Working Paper 2010-018
SadreGhazi, Shuan & Geert Duysters, 2008, Serving low-income markets: Rethinking Multinational Corporations’ Strategies, UNU-MERIT Working Paper 2008-024

Research reports
SadreGhazi, Shuan, 2005, An empirical study of examples of university-industry research collaborations, Report, 2005 Chalmers University of Technology, More information

SadreGhazi, Shuan, 2005, Transition to hydrogen fuel: Identifying Key Policy Challenge, in: proceedings of WSC-SD conference, Massachusetts Institute of Technology, USA, More information
SadreGhazi, Shuan, 2003, A framework for applying Value Management in Virtual Enterprises, in: proceedings of 6th International Value Management Conference

Conference presentations
Ramani, Shyama V. , Shuan SadreGhazi & Geert Duysters, 2009, Taking Innovations to the Poor: Lessons from Sanitation Activists in India, 7th GLOBELICS International Conference, 6-8 October, Dakar, Senegal, More information
Gauch, A. & Shuan SadreGhazi, 2006, Tools and Facilitators for User-Innovation in Open Source Software, More information
Magnusson, M., Shuan SadreGhazi & B. Jarrehult, 2006, , 7th Int'l CINet conference, Lucca, Italy, 8-12 Sept. 2006, More information

SadreGhazi, Shuan & M. Lindquist, 2006, Disrupt or Become Disrupted: A framework for identification and evaluation of Disruptive Innovations, M.Sc. thesis, Chalmers University of Technology & SCA co., Gothenburg, Sweden, More information

Other output
SadreGhazi, Shuan, 2010, Saraman: Affordable Earthquake-Safe Schools and Housing, GIM Case Study No. B090. New York: United Nations Development Programme, pp 27